PitchSmart uses essential cookies to keep the platform running. With your permission, we also use analytics cookies to improve the product. We never sell your data. See our Privacy Policy for details.

    All articles

    #multi-product sales

    1 article

    ICP Definition Framework: One Profile Per Solution
    icp definition frameworkideal customer profileb2b segmentation

    ICP Definition Framework: One Profile Per Solution

    One company-wide ideal customer profile cannot tell a multi-product team which solution to lead with. Here is the per-solution framework that can.

    September 20, 202610 min read