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    #share of wallet analysis

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    Share of Wallet Analysis: Five Ways to Estimate the Denominator
    share of wallet analysisaccount expansionwhitespace analysis

    Share of Wallet Analysis: Five Ways to Estimate the Denominator

    Share of wallet analysis without competitor spend data: the formula, five proxies for category spend and their error bars, and which proxy fits which decision.

    September 17, 202611 min read