Signal Based Selling: Map Every Signal to a Problem You Solve
Signal based selling fails when alerts arrive without a reason. Map each signal to a problem your product solves, then run the reason test before any call.
10 min read
#signal based selling
2 articles
Trigger Events in Sales Are Generic Until You Add Products
Standard trigger event lists are written without knowing what you sell. Here is how to define a trigger per product line, so one event produces different calls.
11 min read