What Does ICP Stand For in Business? Definition and How to Build One
ICP stands for Ideal Customer Profile. What it is, why a sharp one changes outbound results, a step-by-step build, how to operationalize it, and the mistakes to avoid.
18 min read
The PitchSmart Blog
Insights on customer intelligence, expansion revenue, and research-backed selling.
Video Email Marketing Your B2B Prospects Actually Watch
Stop sending generic videos. Learn a scalable video email marketing strategy for outbound sales that uses automated research to book more meetings.
16 min read
Automatic Generated Email: A B2B Outbound Playbook
Ditch manual prospecting. Learn to create, personalize, and deploy automatic generated email campaigns that book meetings. A step-by-step guide for B2B sales.
15 min read
What Is Intent Data? Your 2026 Guide to Sales Success
What is intent data - Unlock sales success in 2026. Discover what intent data is, how to use it, find in-market buyers, and hit your sales quota. Stop manual
19 min read
What Is Agentic Workflow? Boost Productivity 2026
Learn what is agentic workflow & how it automates tasks, from sales to research. Implement AI-driven systems for peak productivity in 2026.
17 min read
Price Volume Mix Analysis: Formula, Worked Example, Next Steps
The PVM formula, a SaaS example worked line by line, and what each of the three results tells a sales team to do next. Plus the pitfalls that make the numbers lie.
17 min read
What Is Lead Scoring: Guide to B2B Sales
Discover what is lead scoring and how to apply it effectively in B2B sales for 2026. Stop wasting time on bad leads and find your best prospects with a
20 min read
Lead Qualification Process: A B2B Outbound Playbook
Ditch manual research. Build a scalable lead qualification process for your outbound team that finds high-intent leads and eliminates wasted time.
16 min read
Value Proposition Development: An Outbound Canvas and Test Plan
Value proposition development for outbound: why static slogans fail, a three-step canvas, the message tests to run first, and the signals that change the pitch.
18 min read
What Is a Sales Engagement Platform? a 2026 Guide
Explore what a sales engagement platform (SEP) is and how to choose one. Our 2026 guide covers features, KPIs, and how to fuel your SEP with real intelligence.
16 min read
Smile and Dial: Dead or Just Different in 2026?
Is smile and dial still a valid sales tactic? We break down the math, the pain points, and why modern B2B teams are moving to researched outbound.
17 min read
Difference Between Net and Gross Sales: B2B Impact
Understand the difference between net and gross sales. Learn its impact on B2B revenue, commissions, and how to improve your sales metrics.
17 min read
On Google
See PitchSmart first in Google Top Stories
Add pitchsmart.io as a preferred source and Google shows our articles more often in Top Stories when you search for topics we cover.